Creative performance is essential for tourists to engage in community activities at heritage sites. However, there is a theoretical gap in how creative performance affects the willingness of tourists ...

In an age marked by rapid technological evolutions and interconnectedness, co-creation is rising as one of the most powerful strategies for driving innovation, solving complex problems and creating ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

This study investigates the synergistic relationships among supply chain resilience, value co-creation, and social media promotion in driving competitive advantage within electronics retail. Employing ...

We can learn a lot about engaging employees in organizational change from Lego's pioneering approach to co-created product design. Lego’s IDEAS website is an excellent example of an online co-creation ...

Australia needs to start a conversation about “co-creation”. We live in a world where giants like the US and China lock horns over innovation. It’s a world where the value of a product lies much more ...