Big data refers to the massive volume of information that cannot be easily processed or analyzed using traditional methods, such as using standard databases and software. Big data comes from many ...

Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer. If we can customize an individual’s ...

Emory School of Nursing has launched a data science certificate program to help nurses better understand informatics. How comfortable are nurses with mining Big Data? "Zero, zero, zero, zero," ...

Big data has taken center stage in recent years, with companies in a huge range of industries beginning to understand the opportunities it can bring. Yet, I find there is still a lack of understanding ...

All of us in pro AV and digital signage need to understand big data, analytics, and content management systems, and how they affect and interact with one another. For those who did not read the first ...

A unique collaboration between a liberal arts professor and an engineering professor at Virginia Tech create a new platform for data analysis that will make it possible to understand the significance ...

Buried deep within large datasets are answers to long-standing questions about healthcare in the United States: Why is it so expensive? Why do prices vary so widely across the country? When Zack ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...