In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for you. The goal ...

These Levi's models were generated by AI. Would you be comfortable with this on a daily basis? (Levi's) There's a huge momentum towards investing in generative AI at the moment globally. In the ...

If an item is enabled for virtual try-on, customers will see the “Try It On" button on the item page and have the option to view clothing on themselves (Be Your Own ...

Google announced it is rolling out a feature to try on clothing and products on models virtually. This virtual try-on uses generative AI to show you clothes on a wide selection of real models, Google ...

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. At launch the app features products across four categories ...

In an effort to position itself as a fashion destination, Walmart announced on Thursday that it’s rolling out a new Be Your Own Model virtual try-on function, according to a company post. The new ...

One drawback of online shopping for clothing: There's no fitting room. At a bricks-and-mortar store you can try on clothes and accessories in the fitting room to see how they look on your bod before ...

Earlier this year, Google added artificial intelligence to its online shopping tool to show how clothing from particular retailers will fit different body types. Now that feature has expanded to men's ...

Walmart is making major investments in augmented reality. For its fifth AR innovation in the last six months, the retailer is giving customers a chance to test clothing on their own bodies virtually.