Closeup of a six-wheeled white moon rover transformer toy with the words "jaxa" and "toyota" written on its side, in front of the box it's sold in. It can now be revealed that Japan's proposal for a ...

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

When the Lego Optimus Prime was announced, everyone was talking. It's a Lego building set which actually transforms, much like the vast majority of Transformers. But when this set releases on June 1, ...

One of the biggest Transformer toys of all time is making a comeback, and if you missed out on the first run of one of these gargantuan Cybertronian guardians, then here's your chance to get your ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Transformers are robots in disguise -- so goes the tagline from the popular franchise -- but now they have much more hidden value to them: big bucks. The nostalgia for the retro feel and look of the ...