Colgate-Palmolive has agreed to alter marketing and packaging practices for its toothpaste products, after Texas Attorney General deemed its fluoride advertising “misleading”. Following an agreement ...

Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm ...

It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...

Sensodyne has failed to overturn a ruling that barred it from advertising its toothpaste as the “No.1 dentist-recommended” ...