In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

The laundry detergent pod challenge can lead to ingesting toxic chemicals. — -- Spring cleaning may be several months away, but laundry detergent is making big headlines this week as a dangerous ...

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...