Opinion: Whether an influencer is paid to praise one product or disparage another, the legal question is the same: Are ...

The SEC’s new Marketing Rule compliance date was November 4, 2022. As part of the Marketing Rule, the SEC expanded advisers’ ability to use client testimonials in marketing materials. With these new ...

Revision of the advertising rule in place since 1961 reflects technological advances like social media marketing, according to the regulator By Mark Schoeff Jr. The SEC on Tuesday approved a final ...

If I post on my Facebook page that I used Skinny Biscuits to lose weight, that’s an endorsement. But if I have no relationship to the Skinny Biscuit company and I am not selling Skinny Biscuits, it is ...

If you’re interested in finally sharing testimonials from satisfied clients, here’s everything you need to know. Many consumers now rely on customer reviews to choose everything from their plumber to ...

"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, host George B. Thomas ...

Testimonial marketing is highly effective for building trust with consumers. The SEC now permits Financial Advisors to use testimonials in marketing, but there are stipulations. Updates to the SEC ...

Last week, I talked about everything you always wanted to know about securing customer testimonials. But once you have them in hand, it's what you do with them that really counts. What follows are ...

Smaller state advisers want to be able to post client endorsements and quote them in ads when bigger SEC-registered firms get the green light. By Mark Schoeff Jr. State-regulated investment advisers ...