LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

After a strong start to the year—as evidenced by the nearly 30% year-over-year increase in the top 10 brands’ first-quarter TV drug ad outlay—spending on pharmaceutical commercials has slowed ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

YouTube TV is a popular streaming service that offers live and on-demand TV from over 100 channels, including sports, news, entertainment, and more. YouTube TV also features unlimited DVR space, ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

TV ad supply is disappearing. By 2027, US television (linear and streaming combined) could lose up to a quarter of its ad volume, industry analyst Brian Wieser predicted in October. GroupM, Wieser’s ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...

NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and ...

Smart TVs and streaming boxes analyze what you watch and sell that data to advertisers. Here’s how it works and what you can ...