The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Swimbaits like the Keitech Easy Shiner have become a go-to lure for anglers who want versatility, realism, and consistent results. Whether paired with forward-facing sonar for precision targeting or ...

Spring has sprung... well, sorta. Whether you live up in the northern part of the country, where it's actually pretty cold right now, or all the way south down in Florida, May can be one of the best ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

One of the most consistent year-around patterns for big bass on the TVA lakes including Guntersville, Wheeler, Wilson and Pickwick is tossing a big swimbait in deep water. Just about the only time it ...

After seeing the lifelike action of the Rose Kuli Multi-Jointed Swimbait on a Facebook test video, I decided to investigate the lure a little more. I’d never heard of Rose Kuli — a company that ...

Swimbaits are supposed to be the cleanest “looks like food” presentation you can throw, especially when bass are keyed on shad, bluegill, or any baitfish that’s cruising edges and points. That’s why a ...

One of the best things about fishing in the spring is that it's the best time to catch bass, trout, striped bass, walleyes and even crappie with fast-moving lures. Bass fishing in summer and in much ...