Sprite's new branding sharpens the logomark, flips it vertically on cans, and brings back its iconic "Lymon" symbol for a look that pops.
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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...
Few things define the here and now like hip-hop. It has always defined cool, from slang to personal style. Sprite’s ties to hip-hop have existed since the 1980s, putting the culture and its stars in ...
The partnership, which marks the first time Sprite has tied up with a sports brand, will see a line of "fun and cool" collectibles on offer to Hong Kong consumers. Karen So, Coca-Cola marketing ...
No matter where you are in the world, you’ll soon hear that a cold Sprite is the antidote for when ‘heat happens.’ Sprite’s new campaign, which debuts in the US and India this month, says the world is ...
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