A CEO shared his take on personal branding in the old and modern NBA.

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network. The multi-market sports advertising platform is designed to give brands unified ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Genius Sports (NYSE: GENI) today announced a direct integration between its official Moment Engine and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform. The integration ...

Strategic partnership provides Publicis Sports clients access to the FANHub platform’s next-generation sports advertising technologies, audiences, and inventory Through FANHub, Publicis Sports clients ...

Strategic partnership introduces a WPP Brand Sports Momentum Score tool to guide investment in sports with greater precision and measurable impact. NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited ...

Editor's note: An earlier version of this story included an incorrect graphic noting only two Anheuser-Busch beers in the 2025 Ad Meter top 10. In fact, there were four: one each from Budweiser, Bud ...

This week the Consumer Electronics Show kicks off in Las Vegas, and while gadgets and gizmos might be the show's historic lineage, everyone in media knows that the event serves as the unofficial kick ...