"Is this now the new frontier airlines???" said one Southwest flyer on X.

Starting Tuesday​, customers on Southwest flights will have assigned seats.

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a ...

Milwaukee's biggest carrier is rolling out assigned seating and other new rules on Jan. 27.

Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Southwest says its fourth-quarter performance benefited from revenue initiatives, including charging for seat assignments and ...

Rapid Rewards members can earn the ability to fly with a designated companion for free—excluding taxes and fees.

For a large person, each flight on Southwest was a game of roulette under the airline's longtime unassigned seating policy.

Southwest Airlines Co. (NYSE:LUV) is one of the most undervalued travel stocks to buy according to hedge funds. Susquehanna ...