Ever since the release of its first football boot in 1954, adidas has been at the pinnacle of technology and design when it comes to all things football. They once again revolutionised the football ...
Liverpool’s commercial landscape is entering a fresh phase, as adidas prepares to take over kit manufacturing duties from August. The move marks a reunion more than a decade in the making, with the ...
Lionel Messi has been partnered with adidas since 2006, when the Argentine icon signed an exclusive deal with the sportswear giant. Nearly two decades on, the collaboration remains strong, ...
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