More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why ...

The FTC announced on Aug. 15 a new rule banning fake testimonials and reviews, allowing the agency to deter AI-generated fake reviews now and enforce civil penalties against violators who knowingly ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. In 2024, internet usage made a significant migration from ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...