More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

Writers and business owners are constantly looking for a way to get a leg up on the competition when it comes to social media marketing (SMM). Most businesses have a presence on social media these ...

The MarketWatch News Department was not involved in the creation of this content. Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

The 2025 Sprout Social Index reveals social media's dominance in trend awareness, emphasizing authenticity over trend-chasing for brand success. The 2025 Sprout Social Index™ reveals that social media ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...