Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Social media has much to offer small businesses. If you don’t have a social media account for your company in the modern age, you are missing out on new ways to advertise, increase your website ...

Sam Niccolls tells us that the SEOmoz Social Media Marketing Guide has been released. The updated resource for marketers combines the Social Directory with the Social Media Marketing Tactics. Along ...

Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience. Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have ...

Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms. With the rise of video content and the increasing importance of social search, ...

People use social media to share pictures and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audiences, conduct ...