From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by people ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

If you have ever sworn off social media for a week or two because you sensed it was feeding your anxiety or dampening your mood, you may be on to something. A new study out last week in JAMA Network ...

People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the list of gripes ...

For some, social media is a place to engage with politics, whether it’s to share information about protests or learn about candidates for office. But how valuable do Americans think social media is ...