While other D2C sectors struggle, online-first saree brands are thriving by targeting Gen Z and professional women.

Let's take a look at why Karnataka’s famous Mysuru silk saree could disappear from online stores.

Dheeraj Muniraj organised ‘Sere Sante’ to popularize Doddaballapura sarees but the event dashed the dreams of the MLA after ...

Mysore Silk Saree is not just a garment but a symbol of pride for Mysuru and the entire state of Karnataka. Known for its ...

Scroll through Instagram or X today, and chances are you’ll stumble upon an AI saree post—a young woman draped in a retro silk saree with teased hair, dramatic eyeliner, and a sepia-toned background.

Discover elegant and affordable sarees priced below ₹500. From georgette to cotton blends, explore comfortable, stylish options online.

Cotton sarees are a summer wardrobe essential thanks to their breathable fibres, moisture-absorbing properties and lightweight feel.

The centuries-old market widely known as one of the country’s largest wholesale hubs for sarees, lungis and other fabrics is currently witnessing transactions worth nearly Tk600 crore on each market ...

In India, silk sarees are more than just garments - they are symbols of tradition, craftsmanship, and family heritage. Many households own pure silk sarees that were worn during weddings, festivals, ...

With Eid-ul-Fitr approaching, markets across Tangail town -- including shopping malls as well as the well-known Karatia Market, Bajitpur, and Pathrail Bazar -- are bustling with buyers as women from ...

As per the KSCI website, to identify if that yarn is pure Mysore silk, a 'Burning Test' is conducted. Take out a small piece of thread from both directions and burn it. Pure silk will give the smell ...