Survey questions for this report are available here (PDF). This report is based on the findings of a daily tracking survey on Americans’ use of the Internet. The results in this report are based on ...

Until earlier this year, Professor Ryan was a member of the Methodology Advisory Committee for the Australian Bureau of Statistics. She receives funding from the Bill and Melinda Gates Foundation, the ...

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sumit Aneja Online ...

Results for the general public survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 2,001 adults, ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...