Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...
Abstract: Generative AI is revolutionizing marketing by creating new content from existing data. This paper examines how generative AI enhances consumer engagement, personalizes experiences, and ...
Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...
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Value-appropriation activities enable a firm to extract more profits from existing customers. The authors examine how investments in two types of value-appropriation activities—advertising and ...
Nearly three years after originating the role, Erica Taylor, Ph.D., is stepping down as chief marketing officer of Genentech.
Erica Taylor, who served as Genentech’s first chief marketing officer (CMO), is leaving the role to join Roche as vice president, lifecycle leader for TL1A and franchise head.
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