Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

Federal health officials first advised Americans to wear cloth face masks amid the coronavirus pandemic one week ago. But the recommendation hasn't exactly persuaded the masses. "It still seems ...

This article by Jordan Gaines Lewis, PhD, is republished here with permission from The Conversation. This content is shared here because the topic may interest Snopes readers; it does not, however, ...

How does users ' freedom of choice, or the lack thereof, affect interface preferences? The research reported in this article approaches this question from two theoretical perspectives. The first of ...

To examine the relationship between mere exposure, psychological reactance and attitude change, 115 college students received either no exposure, moderate exposure or excessive exposure to a political ...

When was the last time you gave someone advice that, later, proved both to be (a) right and (b) followed? Let's say your friend is spending too much on some home repairs (in your opinion). You’ve got ...