Priming in psychology involves previous stimuli influencing responses to later stimuli by activating associations in memory. This effect occurs without conscious awareness, yet significantly impacts ...

One of the more common words you'll come across in the psychological literature is priming, which is defined as an instance where exposure to one stimulus influences the reaction to a subsequent one.

In marketing, I suspect we pay too much attention to the destination, and not enough to the journey. We don’t take into account the cumulative effect of the dozens of subconscious cues we encounter on ...

Social priming is the field of research about how thinking about or interacting with something (like warm coffee, or old age) can affect later, vaguely related behaviour. (Rolf Zwaan has a useful ...