Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

With pricing and promotions becoming more critical in today's market, a new report from Relex Solutions and Incisiv provides an in-depth look into the current state of pricing and promotions in the ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

Procter & Gamble (P&G) saw its organic sales rise 5% in fiscal Q3 2019, the strongest gain in eight years, per an announcement. Sales climbed as the company increased prices to reverse years of trying ...

In a year during which many Americans relied on technology products to keep entertained and connected – to family, friends, work, and school – the U.S. consumer technology industry saw a historic 17% ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...