As Emily in Paris returns — this time to Rome — we break down how brands can nail product placement in film and television ...

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy ...

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

BRUSSELS -- New rules easing advertising and product placement on European television screens were confirmed Wednesday by the European Parliament in Strasbourg, France. By Leo Cendrowicz, The ...

Yet both executives agreed that this strategy is no longer enough and evolution is needed. “Brands need to create impactful moments, along with authentic and relatable experiences, that will be ...

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Combating misinformation and ethical AI use will be top priorities for marketers in 2023, according to Gartner predictions shared with Marketing Dive. By 2027, 80% of marketers are expected to have a ...

The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old ...