Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise software. The only thing better than disrupting a space is creating one.

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

We're going to lead with engineering and design, and remove the product management and product marketing functions entirely," ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...