Which Disney princess doll is best? For decades, Disney has made movies featuring beautiful princesses with a wide range of personalities and backgrounds. Between Snow White and Princess Elsa, there ...
Barbie is being "blocked" by "Frozen" characters -- as the Disney dolls' sales lift Hasbro stock to dizzying heights. Post Staff It’s official: the Disney princesses spent the holidays beating up on ...
There also will be a new Disney Frozen collection dropping this January. With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands have ...
The Disney dolls line will include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a new way. Mattel has revealed its all-new line up ...
Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...
Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...
It’s hard to think of a toy that’s more of a cultural phenomenon than Disney princess dolls. Their popularity equals that of Barbie and there are virtually as many iterations of them. The storylines ...
Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...
Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...