The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: ...

Marketing has always been about understanding people — what they want, how they behave and how they make purchasing decisions. Traditionally, marketers relied on intuition, surveys and historical data ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

The tools available to marketers are endless – from data analytics to creative software, the sky’s the limit when it comes to creating new programs that simplify and optimize a marketer’s job. But ...

AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers Group.

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of predictive ...

Everyone knows the saying: "A picture is worth a thousand words." In today’s world of social posting, it’s never been truer. But how do you predict which of those "thousand words" are truly relevant ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Pauline Brown is Director of Marketing at Dataiku – the software developer behind Dataiku Data Science Studio (DSS) - which is disrupting the predictive analytics market with an all-in-one predictive ...

Let me paint a picture for you. It's the year 2000. You're the CEO of a marketing firm. You receive a knock at the door. You let the bright-eyed, optimistic Google AdWords salesperson into your office ...

Imagine being able to look into the future and see whether marketing campaigns are home runs or duds. You’d essentially have a crystal ball. Well, it isn't something out of a sci-fi movie. You simply ...