Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts Bowl ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

Fans will decide which mascot gets sacrificed in the post-game Pop-Tarts Bowl ritual, meaning Georgia Tech better be hungry for more than a win. For the first time in Pop-Tarts Bowl history, an entire ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

The Pop-Tarts Bowl has quickly become an iconic part of the college football bowl calendar, despite the fact that it has only existed in its current form since 2023. The game is perhaps best known for ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

The edible Pop-Tarts mascot craze is coming to the 2026 NFL Draft. The internet was obsessed with the mascot last year.

Tarts(R) brings its Edible Mascot ritual to Pittsburgh for the first-ever Edible Mascot sacrifice for the fans. -- In a thrilling conclusion to their "going pro" journey, the Pop-Tarts Protein Slammin ...