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Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...
MarTech on MSN
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...
Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...
Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...
Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...
Stacey Brown shares how the firm connects marketing, operations and asset strategy to drive occupancy and long-term performance. Performance marketing in multifamily has shifted from a narrow focus on ...
Dubai stands at the forefront of developing advanced technology and a competitive global economy, with an abundance of ...
Affiliate marketing is a performance-based marketing strategy that involves a business partnership where one party, the merchant or advertiser, compensates another, the affiliate, for generating ...
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