Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. While it's not cheap, Salesforce Pardot sets its own ...

Acquisition Extends ExactTarget’s Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross-Channel Capabilities from a Single SaaS Platform INDIANAPOLIS--(BUSINESS WIRE)-- ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Business folk, like self-researching buyers everywhere, have largely made ...

When competition increased and the economy tanked, the sales and marketing teams at Ingage Networks realized they needed to do a better job of not only generating sales leads but finding the right ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Global interactive marketing provider ExactTarget today announced its acquisitions of marketing automation provider Pardot for $95.5 million and Web site personalization and predictive analytics ...

Lots of news is coming out of this year's Dreamforce conference in San Francisco. Pardot's personal addition, revealed today, gives a social networking boost to the company's already well-developed ...

The marketing automation industry is dominated by two powerhouse vendors: HubSpot and Pardot. Both tools enable seamless workflow creation, organic integration with customer relationship management ...