Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday. The deal runs 10 years. Financial terms ...

By now, we've seen or will very soon see all of the alternate jerseys NHL teams have busted out for this season. Some of them ...

Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection. “We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, president ...

The lululemon x NHL collection just dropped, featuring products from all 32 NHL teams. Pullover hoodies, varsity jackets, t-shirts, belt bags and more are available for purchase. For many avid sports ...

NEW YORK-- The National Hockey League (NHL) and Fanatics, Inc. (Fanatics) jointly announced today a significant long-term agreement that expands the scale and scope of Fanatics' relationship with the ...

The NHL and lululemon launched a partnership exactly one year ago to create a premium apparel line that blends lululemon's performance-driven design with NHL team branding. The collaboration initially ...

Hockey fans are a hardy bunch. So it shouldn’t have been a surprise to find dozens of them lined up outside the NHL Store in Manhattan West Tuesday afternoon in a cold, driving rain. The fans were ...

Lululemon (LULU) stock rose to over 5% in premarket trading as investors cheered the brand’s move into professional sports merchandising. The deal marks the yoga-wear giant’s first major push into ...

With the NHL season officially underway, the league has teamed up with lululemon once again, expanding its collection to include all 32 teams. The NHL and lululemon launched a partnership exactly one ...