Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values. The ad, entitled ‘Morrisons Makes It’, airs nationally today and comprises ...

Morrisons become the latest UK supermarket forced to pull an advert comparing its prices to those of rivals today (5 August), after the UK ad watchdog upheld a complaint that the marketing material ...

Picture this. A dark room. A Morrisons ad executive is sitting on a chair, sweating slightly. Suddenly, a bright lamp is shone into their face. Standing behind it: the British public, with one ...

UK grocer Morrisons has shown its respect to the humble oven glove in its 2023 Christmas campaign. Created by Leo Burnett, the 60-second spot depicts a family preparing a traditional Christmas dinner ...

This year’s Christmas ads might be big budget tearjerkers, but they’re nothing if they don’t drive positive business impact over the season. Aware of this, Morrisons underwent a precise and scientific ...

Morrisons has been ordered by the Advertising Standards Authority (ASA) to clarify the way it compares prices with other supermarkets under its ‘Match and More’ loyalty scheme. It means future ...

Oven gloves are the unlikely stars of Morrisons’ 2023 Christmas ad, which will air for the first time this evening in the UK during Coronation Street. In the ad, trusty oven gloves that reside in ...

Morrisons has plumped for oven mitts belting out a power ballad in its Christmas advert this year. The battle of the ads is well underway, with Morrisons attempting to bring back 80s nostalgia set to ...

Morrisons is bringing back Farmer Christmas for the second year running as part of its latest Christmas campaign. The grocer said this year’s campaign will feature a 60-second TV ad highlighting the ...

Morrisons has brought back the ‘Farmer Christmas’ character to lead its Christmas campaign, which highlights the “great quality and value” the supermarket brand claims it can offer its customers ...

Morrisons lost its place as part of “the big four” UK grocers in terms of market share in September, but it has since joined the top three supermarket chains – Tesco, Sainsbury’s and Asda – in ...