After a strong start to the year—as evidenced by the nearly 30% year-over-year increase in the top 10 brands’ first-quarter TV drug ad outlay—spending on pharmaceutical commercials has slowed ...
It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...
The FDA is apparently not charmed by the mischievous “Lipid Lurkers” in an Esperion Therapeutics commercial for ...
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4-Minute Long Commercials? Big Pharma and News Media Devastated as Trump EO Changes How Drug Ads Work
Health and Human Services Secretary Robert F. Kennedy Jr. said President Donald Trump's new executive order requiring pharmaceutical companies to list all the side effects of the drugs they sell could ...
We have been complaining about direct-to-consumer (DTC) prescription drug advertising for decades. Far too often, the commercials make it seem as if their products are magical. People are seen ...
Getting your Trinity Audio player ready... In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to ...
FIRST ON FOX: Shortly after announcing a strategy to go after deceptive direct-to-consumer advertising by the pharmaceutical industry, Robert F. Kennedy Jr. and the Department of Health and Human ...
With the arrival of new fall programming, television viewers will once again be bombarded with advertisements for prescription drugs. But a recent executive order signed by President Trump has taken ...
In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to eat up more TV air time every year and have ...
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