Cook told Campaign: “In a big integrated pitch, you would meet WPP Media as an entity. From a creative agency standpoint, in a WPP pitch, you hear the name of those agencies – VML, Ogilvy, AKQA, ...

Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for ...

The White House move effectively acknowledges Lake could not hold the CEO's duties without confirmation and brings new Trump ally to media agency.

Publicis is replacing WPP Media (formerly GroupM) as the lead media agency for Paramount Pictures' domestic and international theatrical and home entertainment, along with Nickelodeon, consumer ...

A federal judge on Saturday voided layoffs at Voice of America (VOA) while also ruling that the U.S. Agency for Global ...

Omnicom produced year-over-year organic revenue growth of 2.6% in Q3, but net income decreased 11.6% in the same period. The holding company’s core media and advertising services continued to anchor ...

The average client-agency relationship lasts approximately seven years, more than double the 3.2-year average reported in 2016, according to a report issued by the Association of National Advertisers ...

Fast-forward five years. The media landscape has changed irreversibly. ‘Traditional’ and ‘new’ media have blurred into one. Advertising is morphing into ad-funded entertainment. That’s the scenario ...

Source: Media Investment Evolved, a report from Kepler based on a survey of marketers worldwide. Methodology: Working with research company Vanson Bourne, Kepler conducted a combination of online and ...

By Simon Lewis WASHINGTON, March 12 (Reuters) - President Donald Trump nominated a senior State Department official to take on the additional role of leading the U.S. Agency for Global Media, the ...