The campaign unveils with a consumer on-pack competition, which rewards those who work hard in the gym so they can play hard in the clubbing capital of the world, and one individual will win the ...

The 47-year-old died yesterday at Elvington Airfield, near York, when his "went out of control at high speed at the end of a run" yesterday. Eisenberg was involved in a "near-death" 230 miles per hour ...

Zef Eisenberg, the entrepreneur behind the sports nutrition brand MaxiMuscle, and motor-cycle speed record breaker, wants to return to the brand he founded. This time last year Zef Eisenberg was lying ...

This case study is about how you can grow a brand in a category which has inherent consumer resistance through a process of normalisation. By using advertising and marketing techniques we built ...

ZEF Eisenberg reportedly founded the sports nutritional product company for just £3,000 but sold it for an estimated £162 million THE millionaire businessman behind Maximuscle has been airlifted to ...

What does it take to be an elite athlete? Sure, there’s determination, grit and steely hard work but how does a pro really train, sweat and recover? I decided to find out by donning my workout gear ...

The brand has a £32 million turnover and offers a range of products, from nutrition drinks to bars capsules and gels. It targets a number of segments, from elite athletes to everyday gym goers. The ...

The traffic passing through a gym changes throughout the year. What remains consistent however is that the first month or two of the year is the busiest. There will be plenty of experienced gym ...

England and Wasps winger Josh Lewsey is one of Maximuscle’s customers Sports food group Maximuscle is exploring a sale that could put a £80m price tag on the company. It is understood Maximuscle, ...

Zef Eisenberg, the entrepreneur behind the sports nutrition brand MaxiMuscle, and motor-cycle speed record breaker, wants to return to the brand he founded. This time last year Zef Eisenberg was lying ...