As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. "In my experience there seems to be a lot of confusion surrounding the world of mastering, its ...

The last step in audio production is being taken over by machines The last step in audio production is being taken over by machines Making music is one of the most human things we do, but in recent ...

First, the robots came for our factory jobs, then for our fast-food jobs. Now, they're aiming their laser-guided sights at... music-recording engineers? On Thursday, the audio-processing company Landr ...

JVC’s audio mastering technique K2 HD was first introduced to the general public in 2007. Under the standard, music is encoded in 24 bit and 100 kHz resolution during mastering but can be stored and ...

Adam Audio’s new H200 headphone is the first product from its in-house headphone R&D team and marks a move away from its previous SP-5 model, which was designed in collaboration with and manufactured ...

UA’s Capitol Mastering compressor is as useful for individual instrument tracks as it is entire mixes, and brings lovely modern touches into a very vintage-sounding and looking aesthetic. Not the ...