The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...

Nearly one-third (32%) of marketers plan to increase their promotional activity this holiday season compared to 13% that did so last year, reflecting hopes of recouping projected losses, per a holiday ...