The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

Organic reach has become less and less effective. In 2025 and the years ahead, paid ads are needed to increase brand visibility. However, that’s not a go-ahead to start throwing money at every random ...

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to understand the ones they'll never measure?

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving engagement while maintaining operational balance. Its Spice World campaign ...

Endres & Wilson Advertising, a Nashville advertising agency, today announced that it has signed an agreement with Corrections Corporation of America (CXW), the world’s largest provider of detention ...