If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

A new report found that, while legal marketing and business development professionals have widely adopted AI tools, a host of ...

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to understand the ones they'll never measure?

Organic reach has become less and less effective. In 2025 and the years ahead, paid ads are needed to increase brand visibility. However, that’s not a go-ahead to start throwing money at every random ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving engagement while maintaining operational balance. Its Spice World campaign ...

The plan could have a lasting impact on everything from housing to growing the city's retail and manufacturing base, ...

KFC U.S. on Monday announced Melissa Cash has been named Chief Marketing Officer, effective September 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the ...

As part of the reorganization, Kate Johnson and Alvar Jover have been promoted to SVP of direct-to-consumer and consumer ...