Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...

Quantitative market research is typically conducted using a paper or an online survey. Answer fields available to users are numeric or set parameters such as very good to very poor. Organisations ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Entrepreneurs specialize at creating innovative ideas for new products and services, but ideas that sound good on paper are not always good in practice. Determining what consumers want and designing ...

The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target audiences. Nowhere is that truer than in the fields of ...

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your ...