Shopa Marketing is revolutionizing SME advertising in Australia and New Zealand with its unified, multi-platform model, ...

MCP is the latest extension of Iterable's industry-leading AI intelligence suite, with over 90% of Iterable customers already leveraging AI agents across their marketing programs. The open-source MCP ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do ...

Discover key Q3 2025 earnings insights for Root, Inc.—record growth, tech-driven strategies, and outlook on expanding market share.

There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Video content is vital for driving early engagement, which is why ...