Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

The Council and the European Parliament agreed on an updated retail investment framework to empower and protect consumers ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Influencer marketing in Europe is maturing, focusing on measurable results (KPIs), increased investment and ...

As an industry analyst, client companies are always looking for my input and critique of their marketing strategies and comparing it to others. They want to make sure they are on target and avoid ...

Pugh will spearhead the company’s investment in community relations, corporate communication and marketing strategy.

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...