Influencer marketing is a core channel, but limited measurement makes it harder for leaders to evaluate performance and ...

Chief marketing officers say they need bigger budgets. They aren’t likely to get it-not in this economy. Marketing budgets as a share of company revenue are expected to remain flat in 2025 at a rate ...

Looking back, demand generation has evolved from simple lead capture to a far more strategic role inside today’s business.

At the same time, companies are accelerating adoption of artificial intelligence, projecting that AI will account for more ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading B2B tech communications and content agency, today released the second part of their 2026 B2B Marketing Budget Blueprint, revealing that seven-figure ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found 90% of B2B technology companies with $100 million now operate with at least $1 ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% ...

It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t ...

Marketing has never been more visible, more dynamic, or more technologically advanced than it is today. Yet paradoxically, many organisations continue to struggle to translate growing marketing ...

Savvy investors know that a down stock market represents an opportunity. When quality stocks are trading at a discount, the wise move isn’t to sell in a panic—it’s to buy strategically. Yet, when it ...

In these rough economic times, many nonprofit groups are looking to cut costs wherever and however they can. But Nancy Schwartz, a nonprofit marketing consultant, urges charities to spare their ...