Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

AI is transforming the marketing automation landscape. Is your business prepared to leverage this powerful tool for a ...

AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy ...

Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is borderline ...

Find the perfect marketing automation platform for your business. Our guide covers defining goals, mapping journeys, and evaluating key features.

Pankaj Rai is a writer bridging the gap between technology and creativity with mindful words. He comes from an IT background, But he has a strong sense of creativity and marketing running through his ...

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits. When it comes to CX approaches, ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered marketing automation recorded a global corporate investment of approximately $94 ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...