Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

The 4 Ps of marketing, Product, Price, Place, Promotion each signify a different area that marketing focuses on. In this video we talk about the concept of price and value and how we determine how the ...

The timeless marketing principles of the 4Ps—product, price, place, and promotion—alongside segmentation, targeting, and positioning (STP) are evolving rapidly in the age of AI. While the core ...