Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

The firms that are ratcheting up their in-office mandates have one thing in common: average profits per equity partner above $3 million. The segmentation that we’ve been seeing for a number of years ...

Audi's dual brand strategy is a precise practice of market segmentation, akin to a skilled tailor who customizes brand experiences for consumers with varying needs. Through the differentiated ...