For years, Manscaped's marketing has toyed with the truth about its below-the-belt grooming products. That's meant leaning into raunchy innuendo, whether boasting about "Big Groomed Energy," pairing ...
When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...
Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped ...
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