Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

TC Delivers has a history that is more unique than most. It got its start in 1956 in a small town in Pennsylvania, where it focused exclusively on coupon printing — the old-style payment coupon books ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, helping you get more ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...

We have been doing e-mail newsletters for clients since 2005. In the last few years, we've had 25 different clients across a variety of industries focused on B2B marketing. Recently, we started to ...

BA/ For those unfamiliar with the concept, lumpy mail is a tactile piece of direct mail that literally has a lump in it. It can be any kind of three-dimensional, unexpected mailing piece. There are so ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...