Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

Sugar-free cereals can get a bad rap, but not all hope is lost. For a real taste of nostalgia with none of the dietary ...

Jun. 19—When it comes to the latest, hottest low-carb cereal, there's both good and bad news. The good: Magic Spoon Cereal (magicspoon.com) is the best-tasting version of a low-carb cereal I've ever ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Kety-friendly cereal brand Magic Spoon continues to expand beyond its direct-to-consumer roots with the addition of shelf space at Albertsons, Kroger and Walmart, bringing its total retail stores to ...

Magic Spoon, the maker of better-for-you cereals, secured $85 million in Series B funding as three of its brands make the jump from direct-to-consumer-only offerings to Target store shelves for the ...

With a surge of homebound Americans turning to online shopping, the direct-to-consumer cereal brand Magic Spoon found itself in a favorable position. As the low-carb high-protein cereal brand built on ...

Health-focused cereal brand Magic Spoon wants to make the breakfast staple cool again. The New York-based startup announced a $5.5 million seed round “to reimagine cereal” and expand to more consumers ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Entrepreneurs Gabi Lewis and Greg Sewitz were once very into crickets. So into them, in ...