Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve ...